Today, Mike speaks to Krista Neher about the increasingly critical subject of personal branding. Krista is an award-winning digital marketer, bestselling author, social media specialist, speaker, trainer & CEO. Regardless of the tech work you do, how you present yourself makes a huge difference to the opportunities you attract. Your personal brand builds credibility and makes you attractive, so the information in this episode is critical to your success.   KEY TAKEAWAYS Your personal brand is who you are. The person people see when they meet you. Work with you, listen to you or experience your work. Be that face-to-face or online. Your brand needs to demonstrate to potential clients that you have what they need and something extra to offer. Think why would someone pick me over someone else? Look at how your competitors differentiate themselv ...