Mike speaks to Jinesh Patel, co-founder and CEO of Uptime Health, to discuss the importance of strategic partnerships in scaling a tech business. Jinesh used 15+ strategic partners to grow from £1 million turnover in 2023 to £10 million in 2024. He explains how they found the right partners and built effective relationships with them to sell an innovative product that those involved in the dental industry had never heard of or thought about using before. He explains how to put together deals that are so good for the partners that they will not be able to resist working alongside you. KEY TAKEAWAYS ●      With so many ways to promote your business, it is easy to choose the wrong ones and waste money. Jinesh talks about how to avoid this pitfall. ●      Use partners who have a rolodex of the type of people who need your product so you are targetin ...