Mike speaks to Pranav Dalal founder and CEO of Office Beacon, a leader in remote staffing solutions that has grown the company from just five employees in 2001 to 5,500+, without any VC funding. He and Mike talk about how to identify your competitive advantage, leverage it, and how to automate successfully. They also discuss how to create an irresistible hook to break through the noise and get your conversion rate into double figures. Pranav also explains how you can try Office Beacon´s fully managed remote staffing free of charge for an entire month. KEY TAKEAWAYS Businesses that increase customer retention by 5% can boost profits by 25 to 95%. Service is just different levels of speed and price - you can get that anywhere. You've really got to think about those unique things that you can provide. That is your competitive advantage. Your hook ...