For today’s episode, Mike is joined by Marcelo Calbucci, the author of PRFAQ Lab. He has been successfully growing startups for 18+ years and is a former Amazon exec. His book PRFAQ Lab breaks down the framework Amazon uses to determine whether an idea is viable and how to develop it. This framework has helped to ensure that in a world where 92% of start-ups fail, most of Amazon´s succeed. As do other start-ups that use the framework. If you want to learn how to de-risk your startup and build with confidence before you write a single line of code, listen in and turn your ideas into validated and fundable billion-dollar products, services and businesses. KEY TAKEAWAYS 92% of startups fail.  Amazon start-ups use a simple framework called PRFAQ to validate their ideas, align their team and get investors. An approach that has been highly successful ...