If you're serious about scaling without relying on paid ads, this episode is for you. Today, Mike is joined by Ben Sharf, co-founder of Platter, creator of 160+ Shopify storefronts, angel investor, and host of Turning Pro. He breaks down how shifting from company marketing to founder-led storytelling can be your biggest growth hack. Founders don’t win because their posts are perfect—or because they pour money into ads. They win because people buy from people, not logos. In 2025, founder-led content is the fastest, leanest way to build trust, drive growth, and scale—without breaking the bank. Ben shares how he did exactly that. KEY TAKEAWAYS Tech growth is about figuring out what you are good at and leaning into it. That´s your superpower. Ben scaled Platter without spending $1 on ads and with zero cold calling. People buy from people, not logo ...