Liz Suman of Playboy: Reimagining Brand Legacy for the Metaverse

In this episode of the Metaverse Matters Podcast, hosts Mike and Lauren are joined by master storyteller and innovator, Liz Suman, the Executive Editor and VP of Art, Editorial, and Web3 Projects at Playboy.

Liz shares the evolution of Playboy as an iconic, global brand transitioning from print to digital alongside the explosive growth of Web3, creating an opportunity for Playboy to translate their fine art legacy and brand pillars into a new dimension. The move away from print opened a door to drive culture and reach new audiences in fresh ways, inspiring a series of successful Web3 projects via NFTs, the Rabbitar PFP project, and this year, a move toward the a “meta mansion” in Sandbox.

Throughout this conversation, we touch on how to approach and launch successful projects, create value for legacy fandoms through NFTs, build commun ...