On today’s episode of Metaverse Matters we focus on what’s a signal and what’s noise and the elevated role of experiences. Lauren, Mike, and Shaun delve into the metaverse and attempt to define it while discussing topics such as the value within the space and how brands can properly transition into the virtual world.

Our hosts tackle questions such as, “Is the metaverse a new channel? Is it a place for brand awareness, conversion, distribution or all 3? How do we scope and set expectations for metaverse projects?”

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