In this episode of The Med-Tech Talent Lab, Mitch Robbins sits down with John Pietrantoni, Vice President of Corporate Accounts at Terumo, to explore how corporate accounts became one of the most important and least understood roles in medical device.

With more than 30 years in sales and commercial leadership, including two decades at Getinge, John traces a path that began at Coca-Cola and ran through HealthSouth before a leader took a chance on him with zero device experience in 2002. He explains the triangle that governs how products get into hospitals today, the local rep earning clinical endorsement, the corporate accounts team working supply chain, and the value analysis committee above both, and why a gap in any corner usually means your product doesn't get used.

The conversation also explores the four months he spent only obser ...