Understanding Asset Purchase Agreements (APA Part 1)

In this weeks episode, Eric and John break down the fundamentals of Asset Purchase Agreements (APA). The basics: What is it, who signs it, and what are you selling.

• What is an APA, how is different than equity

  • Why APA over equity

  • Exceptions

  • Structure/format of an APA/length

  • How to review, where to start?

• The Parties

  • Individual liability – how does this work

  • Who is the buyer – subsidiary? Who is paying you on deferred payments

• The Assets

  • What are you selling,

    • Online accounts

    • Inventory

    • IP

    • Data/records

    • Domains

    • Social media

    • Causes of action

    • Contracts

    • Goodwill

  • What are you not selling

    • Cash

    • Money in amazon account

    • Certain contracts

    • Corporate records

    • anything specific

Parting Shot of Truth

• Getting settlements done – don’t change the terms mid-stream, it kills momentum and credibility

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