AI is rewriting the search journey and forcing CMOs to upgrade how their systems work.

In this episode, we break down how Google’s new AI Mode is accelerating the shift from SEO to AISO, reshaping visibility in a zero-click world. We dig into the surge in creator-economy spend and the tension between AI-driven scale and human connection. And we explore why data readiness, governed, structured, and engineered, is now the real prerequisite for making AI marketing actually work.