108: Rented vs. Owned Real Estate in Digital Marketing

You own your email list, you rent your social media. Today, I want to talk about rented versus owned real estate in the digital marketing space.

Rented real estate is your social media. You don't own the platform, you don't own your audience. If all of a sudden Instagram goes down, you have no control over that.

However, your email list is owned real estate. So those are people you've cultivated, you've worked with, they've signed up to follow you.

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