Notas del episodio
In the latest installment of Marketing Trailblazers, Jeremy and Jess sit down with Melina Palmer, host of The Brainy Business Podcast and author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy Together, Jeremy, Jess, and Melina discuss:
- Key principles every marketer should understand to effectively influence consumer behavior.
- What inspired Melina to start The Brainy Business Podcast.
- Emerging trends and developments in behavioral economics that marketers should pay attention to.
Palabras clave
behavioral economicsbehavioral marketing