Today's students aren't searching for the "best" college. They're trying to avoid making the wrong decision.

In this episode of Education Marketing Leader, Chris Rapozo sits down with Gjergj Dollani, Principal at ClearCourse Advisory, host of The Enrollment Clinic, and author of Grounds: What a Coffee Shop Taught Me that a Career Never Could, to explore how fear, AI, rising costs, and uncertainty are reshaping the college decision process.

Topics include:

• Why today's students are driven more by fear than aspiration
• How universities should adapt their marketing strategy
• The future of higher education and lifelong learning subscriptions
• College vs. trade school in an AI-driven economy
• Wh ...