Most higher ed teams don’t have a full-time photographer.

But they still need content that performs.

In this episode of the Education Marketing Leader podcast, I sat down with Matt Stamey, photographer at Santa Fe College, to break down what makes a great photo.

A few takeaways from the episode:

• A “good” photo isn’t about quality. It’s about reaction. If it makes someone stop scrolling, it’s working.

• Moments beat perfection. A real laugh or handshake ...