In this special episode of the Education Marketing Leader Podcast, we revisit highlights from our July book club meeting with Day Kibilds and Ashley Budd, co-authors of MailedIt!.

This conversation brought together higher-ed marketers, enrollment pros, and communicators to unpack how small, intentional email campaigns can lead to big results.

Together, we explored key lessons from the book.

Here’s what you’ll learn in this episode:

✅ Why voice and tone matter more than perfect timing or design

✅ How to move from batch-and-blast to relationship-b ...