Most faculty pages are outdated directories. No story. No strategy.

But in today’s landscape, faculty visibility impacts everything, from citations and media to enrollment and funding.

In this episode, Dr. Hashim Zaman breaks down how higher-ed marketers can support faculty online without adding to their workload, or risking trust.

Here’s what you’ll take away:

• Why personal branding feels performative to most academics and how to reframe it as “visibility with purpose” rooted in research—not hype.
• The disconnect between MarCom teams and faculty. One wants content. The other wants control. Here’s how to bridge the gap.
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