Driving Enrollment with Personalized Digital Ads: A Conversation with Sherika Attipoe

In this episode of Education Marketing Leader podcast, I interviewed Sherika Attipoe, Assistant Director of Public Relations and Digital Media at Calhoun Community College. Sherika shared insightful strategies on how the college has successfully used personalized digital advertising to boost enrollment.

Calhoun is a leading community college in Alabama.

Sherika explains how the institution's focus on personalization and targeted campaigns helps it stand out in a competitive higher education market.

She dove deep into the tactics and tools that work best for Calhoun's diverse audiences.

She highlighted how the college's partnerships, accelerated programs, and workforce development initiatives have become key selling points for prospective students.

Whether you're a marketing professional in higher education or sim ...