Pete Markey’s secrets of a CMO: f...

Pete Markey’s secrets of a CMO: former Boots Marketing Chief on AI overhype, Morgan Freeman and the love of brand

Marketing Room 101 por Ben Norman

Notas del episodio

In this episode, host Ben Norman is joined by ⁠Pete Markey⁠, Chief Communications & Marketing Officer at Nottingham University, a marketer with a track record for leading many of the UK’s best known brands including Boots, TSB, Post Office, Aviva and British Gas.

On top of the day job, Pete is a fellow of the Marketing Society and the Chartered Institute of Marketing, as well as a former ISBA President.

In this conversation, Pete and Ben cover:

Bad Russian pasties and why Wetherspoons should do corporate catering

Why a call centre job and radio DJing was foundational to Pete’s career

How Pete ended up drinking tea with Morgan freeman and why  ... 

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