Lindsey Clay’s meta analysis: Thi...
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Lindsey Clay’s meta analysis: Thinkbox CEO on modern media, the power of TV and her love of jingles

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Marketing Room 101 por Ben Norman

Notas del episodio

In this episode, host Ben Norman is joined by Lindsey Clay, CEO of Thinkbox, the UK’s marketing body for commercial TV, and perhaps the industry’s most passionate voice for the power of television advertising. Before joining Thinkbox, Lindsey worked at some of the UK’s leading agencies including McCann Erickson and JWT, and today she continues to shape the industry as a Fellow of the Marketing Society, an Honorary Fellow of the IPA, and a proud member (and former President) of WACL.

Lindsey and Ben discuss the industry’s obsession with technology, why that’s coming at the expense of creativity, and what’s changed in TV in the 20 years since Thinkbox was created, before discussing the problem of gender equality in senior leadership, and what needs to change to get ... 

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marketingadvertisingbrandcreativeStrategy
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