Manipulating The Masses

Manipulating The Masses

por Kaitlin McMillan & Zach Phillips

Emprendimiento Mercadotecnia Historia

Temporada 2

Content Creation & Cicero

Zach and Kaitlin compare modern content creators on social media to the OG influencer & Roman icon, Cicero. How Cicero's tactics to spread messaging has been replicated in the digital sphere, and what strategies were/are most effective. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

ASMR In Commercials

Kaitlin and Zach explore how brands are utilizing the ASMR phenomenon to produce commercials designed to trigger "tingly" feelings in the brains of people, and how tailoring online video to a specific audience can yield great results. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Advertising Battles: Coke vs. Pepsi

Kaitlin and Zach explore the tactics and direct advertising battles that have taken place between Coca-Cola and Pepsi for over a century. From jingles to endorsements, we determine who is currently winning the marketing battle between the soda giants. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Data Collection & 23&Me

Zach and Kaitlin examine the data collection tactics behind the infamous company, 23 & me. How your genetic code can be sold and utilized by pharmaceutical, insurance, and other companies. As well as the potential for such data in the future. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Ronald Reagan & Media Bias

Kaitlin and Zach discuss the influence Ronald Reagan and the FCC had on dismantling the Fairness Doctrine, and how efforts to thwart debate on television has led to the biased media we have today. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Brand Partnerships & Euphoria

Zach & Kaitlin explore the new world of brand partnerships for performers. How social media can be a positive and a negative for developing personal image, and the new wave of influencers trying to break into the film & TV market. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

The Buying Power of Kids

Zach and Kaitlin explore the multi-trillion dollar industry of marketing to children. More than toys & snacks, car companies and even insurance agencies are starting to broach advertising directly to children. How much buying power do kids really have? Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Campaign Breakdown: Flo From Progressive

Kaitlin and Zach examine the history and impact of one of the longest-running character commercials, Flo from Progressive. As well as the impact character building has had in commercials, and what the future holds for Flo. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

The Marketing of Big Pharma

Zach and Kaitlin review the marketing and advertising tactics behind pharmaceutical companies. Particularly the marketing campaign behind the promotion of OxyCotin and the effects that it's had on the American public. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Campaign Breakdown: Old Spice

Kaitlin and Zach examine the beginnings, target demographic, and story behind the notorious "Old Spice Man" commercials. How new media leveraged the commercial to new heights and boosted sales in the process. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

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