The Marketing of Barbie

The Marketing of Barbie

Explícito
Manipulating The Masses por Kaitlin McMillan & Zach Phillips
T3 · E7
2 may 2023
47:39

Notas del episodio

This week, Kaitlin and Zach discuss the absolutely crazy story of how the iconic doll, Barbie was founded. And the unique marketing tactics the team at Mattel had to use in order to sell an adult doll (with breasts *gasps*) to children in the 1950s & 60s.

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Palabras clave

marketing
advertising
ads
ad campaign
marketing podcast
barbie
toy marketing
barbie the movie