Campaign Breakdown: Got Milk?

Campaign Breakdown: Got Milk?

Explícito
Manipulating The Masses por Kaitlin McMillan & Zach Phillips
T1 · E10
30 nov 2021
00:00

Notas del episodio

Kaitlin and Zach look at the strategy, implementation, and results of the infamous Got Milk? campaigns that were utilized throughout the 90s and early 2000s. How did such a simple campaign have such a big result? And did it benefit our health or the pockets of the milk producers?

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Palabras clave

marketing
advertising
funny
got milk
ads
ad campaign
marketing podcast