The Marketing of Gatorade
Explícito
The Marketing of Gatorade
Explícito

Manipulating The Masses por Kaitlin McMillan & Zach Phillips

Notas del episodio

Kaitlin and Zach explore the complicated history of Gatorade. How was it invented, first marketed, and the issue involving the University of Florida.Also, how has Gatorade used "science-based" marketing to enhance the narrative of Gatorade's effectiveness on athletes?

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Palabras clave
marketingad campaignmarketing podcastproduct marketinggatorade