3. Avoiding vanity metrics, making decisions, and driving outcomes with marketing data - Josh Burns
In this episode, we sit down with guest Josh Burns - Founder and CEO of Spark Collective - a Digital Marketing agency for nonprofits. We discuss: Why marketing matters for nonprofits How do you make data-driven decisions about marketing? What are some fundamental marketing best practices for nonprofits? How do you decide which metrics to track in your marketing campaigns? and more. Josh Burns | LinkedIn Spark Collective