In this week's episode, I am so excited to be joined by Emma Gonsalves, founder and creator of The Roster Fragrances. The Roster Fragrances is a perfume line with scents inspired by dating stories like 'The Gaslighter' and 'The Dream Husband.' Emma's branding literally stopped me in my tracks on the streets of Nashville! Emma shares her journey in starting a business from scratch and how you truly need to be your biggest cheerleader. Her grit and self-belief are the heartbeat of the brand.

For anyone building something that feels bigger than them, this episode is for you. Building something different means walking through seasons where no one is clapping but you. We discuss starting over, dealing with rejection, and staying focused doi ...