In this episode of MAD Mind, host Lyss Houde sits down with Aidan Notarianni, MAD Social's in-house videographer and the director behind a Jassa Dhillon music video that hit close to 20 million views on YouTube.

Aidan was considering a career in a medical field before he picked up a camera. During COVID he dropped out of school the first day of classes after one Instagram photo changed how he saw the craft. He taught himself photography from YouTube, talked his way into shooting his first music video for Winnipeg artist Sandman with zero experience, and broke into the Punjabi music industry through Jassa Dhillon and Nav Brar's "Yaad," the video that opened every door after.

In this conversation we get into the pivot from medical plans to music videos, what it actually felt like to direct a video that ended up with 20 million views, fi ...