Fashion Week media impact figures can look like a league table, but Media Impact Value is not revenue, profit or audience size. This episode compares cited 2024 MIV findings from Paris, Milan, New York and London, then explains what the differences can and cannot tell us.

Explore the full Lunarness Fashion Data Observatory 2026: https://lunarness.com/pages/fashion-statistics-observatory, including the source ledger, comparison notes and downloadable data. For a stable scholarly reference, use the archived dataset and DOI record: https://doi.org/10.5281/zenodo.22131190.