In this episode of Built Leadership, host James Onyks interviews Christina Uzzardi, founder and CEO of Cheeks + Co. They explore the realities of building and scaling a modern facial and skincare business, including the mindset required to navigate uncertainty and the operational systems needed to sustain long-term growth.

Christina shares how overcoming imposter syndrome and learning to trust her resilience helped shape her leadership style, especially during challenging periods when survival became the priority.

The conversation also dives into practical strategies such as implementing automated email marketing flows, strengthening client retention, and reconnecting with past customers to drive repeat visits and membership growth.

Cheeks + Co website: