In this episode of Titans of Industry, host James Onyks interviews Zach Cantrell, co-owner of SmartLevel Concrete. They explore the early stages of launching a concrete leveling business and the real-world lessons that come from building a company from scratch.

Zach shares how preparation, repetition, and persistence helped him and his partner secure their first sales and build early momentum, even when things didn’t go perfectly during initial client presentations.

The conversation highlights the importance of systems and staffing decisions, including the realization that answering phones, managing operations, and closing sales cannot be sustained by founders alone.

SmartLevel Concrete website: