Notas del episodio
🎙️ Podcast Title: Live Experience Data: From Insights to Audience Impact
Welcome to this episode of "Live with Sondra" where we explore the intersection of entertainment, ticketing, and data with Cody Lassen, Tony Award-Winning Producer and Principal at Cody Lassen & Associates. With a portfolio that spans Broadway, film, and music—and over $951 million in collective box office revenue—Cody brings a rare blend of creative vision and business acumen to the world of live entertainment.
In this session, Cody Lassen and Sondra dive into:
- The Power of RevPASH: Why revenue per available seat hour is the most critical KPI for live productions—and how it blends pricing and capacity into one actionable metric.
- Dynamic Pricing & Last-Minute Sales: Ho ...
Palabras clave
entertainment trendsshow promotionmuseum ticketingsmart ticketingpricing strategyaudience impactarts marketingshow profitabilityentertainment economicsaudience engagementticketing insightsvenue strategyscaling productionstheater marketingseat yieldperishable inventoryrevenue optimization