What happens when you combine life sciences, technology, sales, improvisational music, and AI?

In this episode of Life Sciences Sales Lab, Dr. Shannon Gregg sits down with Brian Murphey, a Salesforce consultant and longtime life sciences technology leader, for a wide-ranging conversation about what it really takes to solve complex problems in healthcare and life sciences.

Brian shares how his career—from healthcare technology to professional music—shaped the way he approaches business, systems, and sales. They explore why getting out of organizational silos requires better communication, how improvisation can strengthen problem-solving, and why asking better questions may be one of the most valuable skills in the age of AI.

The conversation also dives into AI-powered workflows, agentic operations, business analysis, sys ...