In this episode of The 2026 Strategy Lab, we dive deep into the evolving landscape of CRM, data confidence, and site-centric strategies with Andrew Duncan.As the industry shifts toward smarter, more integrated systems, the question is no longer how much data you have—but how confidently you can use it. Andrew breaks down what “data confidence” really means in 2026, why site-centricity is becoming a game-changer, and how organizations can rethink their CRM strategies to stay ahead.

From practical insights to future-forward thinking, this conversation explores:

• The shift from data collection to data clarity
• Why site-centric models are redefining execution
• The future role of CRM in a hyper-connected ecosystem
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