Life by Design

Life by Design

por Jessilyn and Brian Persson
Inversiones

Be Comfortable Being Uncomfortable

SummaryIn this episode of the Life By Design podcast, Jessilyn and Brian Persson discuss the importance of embracing discomfort as a pathway to growth. They highlight both personal and financial development, emphasizing that true progress often happens outside of our comfort zones. The conversation touches on networking, financial decisions, and the role of fear in pointing us toward necessary challenges. Jessilyn and Brian share personal anecdotes and practical tips, encouraging listeners to see discomfort as a learning opportunity and to build resilience in the face of challenges. Contact Jessilyn and Brian Persson | Weekend Wealth Investments: Website: weekendwealth.ca Instagram: weekend.wealth Facebook: Weekend Wealth Investments Linkedin: Weekend Wealth Investments Chapters 00:00 Embracing Discomfort for Growth 06:51 The Power of Networking 11:04 Choosing Your Hard 19:15 Understanding Debt and Wealth 25:24 Adaptability and Resilience 27:28 Practical Tips for Getting Uncomfortable Transcripts Jessilyn Persson (00:00) Welcome to the Life By Design podcast we're Jessilyn and Brian Pearson, struggling to align your financial goals or confidently invest in real estate as a couple, Brian Persson (00:09) That's why we created this podcast and the Riches, Relationships and Real Estate program to help you build wealth and strengthen your relationship. Visit weekendwealth.ca to take our quiz and discover your real estate investor type. Let's create the life you deserve together. Jessilyn Persson (00:26) Today we're going to be talking about being comfortable being uncomfortable. ⁓ It's a powerful mindset principle. means embracing growth, challenge and uncertainty. Knowing that discomfort often signals progress. So today we're going to share some insights and stories on how to apply this in your life. So let's talk about why it matters. I mean, we got different concepts here to share, but We've learned from experience that growth lives outside of comfort. Brian Persson (00:58) Yep. Yeah, just think about working out. That's the simplest example of where growth really matters. You will never grow muscle. You'll never get faster, better, stronger if you don't work out and cause those muscles a little bit of aches and pains, right? Same thing goes with financial, emotional, ⁓ physical growth. They all require just that little bit of stretch zone, just some kind of stretch, some kind of pressure on them to go a little bit further than where you've gone before. And often that can be very uncomfortable for most people. We're creatures of habit. We like to stay exactly where we are, what's known, what's safe, what's convenient. and growth doesn't really live in safe and convenient all the time. Jessilyn Persson (01:49) Yeah, I know we talk often about networking. That's how we built our business, is how we built our real estate, even our, ⁓ just our source of connections. But networking is really uncomfortable for many people, especially if you don't do it often or you're new to it. And I know that being in the nonprofit that I'm the president of currently where we work with business owners, women in business specifically, and so many women just talk about how they're uncomfortable networking. They won't make eye contact, they'll stand in a corner by themselves, some of them will even buy a ticket to an event and then they don't actually... because
E46
20 ago 2025
29:20

Micro Freedom Moments: How Small Wins Create Big Wealth

Summary In this episode of the Life By Design Podcast, Jessilyn and Brian Persson discuss the concept of 'micro freedom moments' achieved through real estate investing. They explore how small wins in real estate can lead to significant financial and personal freedom, emphasizing the importance of time, emotional well-being, and lifestyle choices. The conversation highlights their personal experiences, including reducing mortgage payments, enjoying family time, and the emotional relief that comes from financial stability. They encourage listeners to embrace the small victories in their investment journey, which collectively contribute to a more fulfilling life. Contact Jessilyn and Brian Persson | Weekend Wealth Investments: Website: weekendwealth.ca Instagram: weekend.wealth Facebook: Weekend Wealth Investments Linkedin: Weekend Wealth Investments Chapters 00:00 Micro Freedom Moments in Real Estate Investing 08:38 Time Freedom Through Real Estate 15:31 Emotional and Mental Freedom 22:39 Lifestyle and Retirement Freedom TranscriptJessilyn Persson (00:00) Welcome to the Life By Design Podcast where Jessilyn and Brian Persson, struggling to align your financial goals or confidently invest in real estate as a couple. Brian Persson (00:09) That's why we created this podcast and the Riches, Relationships and Real Estate program to help you build wealth and strengthen your relationship. Visit weekendwealth.ca to take our quiz and discover your real estate investor type. Let's create the life you deserve together. Jessilyn Persson (00:26) Today we're going to talk about creating micro freedom moments through real estate investing. Because small wins equals big momentum. So every property you acquire isn't just an investment. It's a step closer to time freedom, financial peace and living a life on your terms. So what do we mean by micro freedom moments? Those are the little steps forward that bring you closer to your goals. Whether that's financially reclaiming your time or enjoying more of life as it is. So we're going to break up our micro freedom moment discussions into different areas and share some key points and stories on what we do and how we did it and how we gained more freedom step by step over time while we built our real estate portfolio. So Brian, talk about one of the financial micro freedom moments we've had. Brian Persson (01:23) Well, one of the ones that I'm pretty sure we've mentioned in other podcasts is just being able to lower our mortgage payments because what we did was we borrowed against our property in order to buy real estate. then with the split off loan from our personal property, the real estate that we bought, the investment we bought was actually paying for that. So our personal liability towards our own house, ⁓ was drastically lowered basically. And I think at one point we were paying $600 a month in mortgage payments. Jessilyn Persson (02:00) I do remember that and I remember we were on a little local holiday with a dear friend of ours and we were in the pool talking about mortgages and she was saying how her mortgage ⁓ was high and when she told me her amount and ⁓ then I told her mine and she goes, no, no, that's not correct. She goes, that's not a month. You must mean a week. I'm like, ⁓ nope, I mean a month. She's like, what? Cause hers was, ⁓ I think five times that amount of ours. Brian Persson (02:32) Yeah, yeah. And to dial it
E45
6 ago 2025
26:45

The Ultimate Passive Investment

SummaryIn this episode of Life by Design, Jessilyn and Brian Persson dive into the world of passive investing in real estate, with a special focus on the exempt market and private equity opportunities. They unpack why these lesser-known strategies are gaining traction, how they work, and the advantages they offer—like tax benefits, portfolio diversification, and professional management. You'll also hear real talk about why private equities are often overlooked, how accessible these investments can be, and what you should know before jumping in. If you’ve ever wondered how to build wealth without being a hands-on landlord, this is your episode. Contact Jessilyn and Brian Persson | Weekend Wealth Investments: Website: weekendwealth.ca Instagram: weekend.wealth Facebook: Weekend Wealth Investments Linkedin: Weekend Wealth Investments Chapters 00:00 Introduction to Passive Real Estate Investing 02:36 Understanding the Exempt Market 05:43 Benefits of Private Equity Investments 08:55 Types of Private Equity Investments 11:56 Investment Accessibility and Requirements 14:43 Tax Advantages and Returns 18:01 The Role of Professional Management 20:36 Why Private Equities Are Not Common Knowledge 23:48 Key Takeaways and Conclusion Transcript Jessilyn Persson (00:07) Welcome to the Life by Design podcast we're Jessilyn and Brian Persson struggling to align your financial goals or confidently invest in real estate as a couple. Brian Persson (00:16) That's why we created this podcast and the Riches, Relationships and Real Estate program to help you build wealth and strengthen your relationship. Visit weekendwealth.ca to take our quiz and discover your real estate investor type. Let's create the life you deserve together. Jessilyn Persson (00:34) Today we're going talk about the ultimate sleep at night investing. We're talking about what we believe to be the most passive way to invest in real estate. As Warren Buffett said, if you don't find a way to make money while you sleep, you will work until you die. And this strategy is it. Let's get started. So Brian, what is the most passive way to invest in real estate? Brian Persson (00:57) Well, in Canada, the official name is called the exempt securities market. And you may have heard it called private equity or private capital markets, or sometimes even alternative investments. Whatever the name, it is definitely the most passive way to invest in real estate. And so a quick disclosure for the audience out there, I am licensed in the exempt market and the private equities market. So these, ⁓ And some of the things you're going to hear in ⁓ this podcast are actually from my own experience and my own education and my license. Jessilyn Persson (01:32) So tell us what is the exempt market? Brian Persson (01:37) Right. This is a, this is a big question I get a lot and, you, you get it a lot as well when you're off in your networking circles. Uh, the easiest way to explain it is it's basically the difference between public and private securities. So if you go buy Apple shares off of, you know, from your bank trading platform or your, or whatever securities trading platform you use, that's public securities, private securities. Operates very very similar. There's just no public trading platform Effectively, I am your trading platform You need to come to me and we need to decide on what securities that you want to buy a
E44
23 jul 2025
29:24

Raising Entrepreneurial Kids: Mindset, Money & Life Lessons

Episode Title 43 - Raising Entrepreneurial Kids: Mindset, Money & Life Lessons SummaryIn this episode of the Life By Design Podcast, Jessilyn and Brian Persson discuss the importance of raising entrepreneurial kids and instilling financial literacy from a young age. They share personal experiences and practical strategies for teaching children about money management, the value of work, and the entrepreneurial mindset. The conversation emphasizes the need for open discussions about finances within the family and the significance of teaching kids to make informed financial choices. The Perssons provide insights on how to create a culture of financial awareness and responsibility in the household, ensuring that children grow up with the skills and confidence to manage their finances effectively. Contact Jessilyn and Brian Persson | Weekend Wealth Investments: Website: weekendwealth.ca Instagram: weekend.wealth Facebook: Weekend Wealth Investments Linkedin: Weekend Wealth Investments Chapters 00:00 Introduction to Raising Entrepreneurial Kids 02:49 The Importance of Early Financial Education 05:52 Teaching Money Management and Work Ethic 08:46 Encouraging Entrepreneurial Thinking 11:43 Understanding Value and Time Management 15:01 Creating a Family Culture Around Money 17:46 Practical Strategies for Financial Literacy 20:40 Empowering Kids with Financial Choices 23:41 Resources for Teaching Kids About Money 26:47 Key Takeaways and Conclusion Transcript Jessilyn Persson (00:04) Welcome to the Life By Design Podcast where Jessilyn and Brian Persson, struggling to align your financial goals or confidently invest in real estate as a couple, Brian Persson (00:14) That's why we created this podcast and the Riches Relationships and Real Estate Program to help you build wealth and strengthen your relationship. Visit weekendwealth.ca to take our quiz and discover your real estate investor type. Let's create the life you deserve together. Jessilyn Persson (00:30) Today we're going to talk about raising entrepreneurial kids. In a world where financial literacy is more important than ever, raising entrepreneurial kids isn't just a trend, it's a necessity. By teaching wealth principles early, we equip the next generation with the mindset, skills, and confidence to build independence and create opportunities. So today we're going to talk about how you can start cultivating entrepreneurial thinking and smart money habits in your children. So we have obviously done this with our kids quite young. ⁓ And the reason we start young is obviously we know what kids learn young, they take with them as they get into teenagers and adulthood and what you can ingrain in them early on helps create more of a habit that they can continue with as opposed to not teaching them and then having them have to retrain or relearn when they're an adult. Brian Persson (01:29) Yeah, retrain or relearn. They're sponges, right, of information. They just suck it up. So why not give them the right information early on? I imagine anyone listening and ourselves could think about all the bad habits and things that we learned over the years and how long as an adult it takes us to break that. And some of them perhaps don't even go away. Jessilyn Persson (01:52) Yeah, well think about the money habits you had as a kid because of what you learned by watching your parents and we've spoken to this numerous times beca
E43
9 jul 2025
29:53

Sylvia and Arran - Shiny Objects, Setbacks & Strategies

Episode Title 42 - Sylvia and Arran - Shiny Objects, Setbacks & Strategies Summary In this episode of the Life by Design podcast, hosts Jessilyn and Brian welcome Sylvia and Arran, who share their journey in real estate investing. They discuss their initial experiences with fix and flips, the challenges they faced, and their transition to multifamily investments. The conversation highlights the importance of networking, coaching, and taking action in the real estate field. Sylvia and Arran emphasize the need for a strong support system and the value of learning from mistakes as they navigate their investment journey. Chapters 00:00 Introduction to Real Estate Journeys 01:44 The Fix and Flip Experience 06:02 Transitioning to Multifamily Investments 11:04 Overcoming Financial Barriers in Multifamily 17:24 The Importance of Networking 23:26 Advice for Aspiring Investors Contact Jessilyn and Brian Persson | Weekend Wealth Investments: Website: weekendwealth.ca Instagram: weekend.wealth Facebook: Weekend Wealth Investments Linkedin: Weekend Wealth Investments Contact Sylvia and Arran | Silver Fern Investments: Instagram: @silverfern_rei Email: silverfern.rei@gmail.com Transcript Jessilyn & Brian (00:02) Welcome to the Life by Design podcast. Today we're excited to have two guests join us to share their journey on real estate investing. So Sylvia and her partner Arran met 12 years ago and turned to real estate to escape the nine to five. Their investing journey experienced a strong start, a few setbacks and a pause and reset. But Sylvia and Aaron persevered and are now more focused than ever. Welcome. Welcome to our podcast. Yes, welcome. Sylvia And Arran (00:31) Thank you for having us on. Thank you. Jessilyn & Brian (00:33) Yeah, so why don't you guys start off by just expanding on your little intro that we gave you. Can you tell us a little bit more about the setbacks, about the pause and where you are now? Sylvia And Arran (00:46) Go ahead. We got into flips and we're sort of doing that and then we came across multifamily and knowing a few other people that do it and sort of wanting to grow. It sort of seemed like the direction we wanted to go in and we still do. We went down the rabbit hole in learning and we kind of paused everything else and that's kind of where we sort of took a pause and now we've got a bit of shiny object syndrome and now we realize we've come back to our focus and now we're moving forward again. A lot of distractions to find your path. There's so many different paths that you can go down that seem so right for us, but then you have to really focus on the main ones. You can't just go everywhere, otherwise you're not going to get anywhere, which is kind of what happened to us. Jessilyn & Brian (01:31) Yeah, yeah, we've been there ourselves. It took us a lot of years to sort out our particular path. And so tell us about ⁓ the fix and flips. Is that where you started in real estate? So what did what are those first few projects go like? Can you tell us some experiences around it? Sylvia And Arran (01:43) Yes. The first one actually went great. Well, we had a, we could have made a lot more money, but we got it righ
E42
25 jun 2025
25:43

Crazy Real Estate Stories

Episode Title 41 - Crazy Real Estate Stories Summary In this episode of the Life by Design podcast, Jessilyn and Brian Persson share their personal stories and insights from their journey in real estate investing. They discuss the importance of networking, trusting your partner's instincts, navigating challenges in property management, and the unreasonableness often required in real estate. They also explore the concept of reframing debt as an asset and share key takeaways for aspiring investors. Chapters 00:00 Introduction to Real Estate Investing Stories 01:04 The Power of Networking in Real Estate 05:46 Trusting Your Partner's Instincts 08:23 Navigating Challenges in Property Management 12:18 The Unreasonableness of Real Estate Investing 18:10 Reframing Debt as an Asset 23:01 Key Takeaways from Real Estate Investing Contact Jessilyn and Brian Persson | Weekend Wealth Investments: Website: weekendwealth.ca Instagram: weekend.wealth Facebook: Weekend Wealth Investments Linkedin: Weekend Wealth Investments Transcript Jessilyn Persson (00:05) Welcome to the Life by Design podcast where Jessilyn and Brian Persson, are you struggling to align your financial goals or confidently invest in real estate as a couple? Brian Persson (00:14) That's why we created this podcast and the Riches Relationships and Real Estate Program to help you build wealth and strengthen your relationship. Visit weekendwealth.ca to take your quiz and discover your real estate investor type. Let's create the life you deserve together. Jessilyn Persson (00:32) Today, we're gonna share some crazy real estate stories. So in this episode, we're sharing a collection of personal stories from our journey in real estate investing. Real estate requires a certain grit and sometimes a bit of what we call unreasonableness. So we thought it'd be fun and maybe insightful to talk about some of the wild unexpected things we found ourselves doing along the way. Brian Persson (00:57) Mm-hmm. So what's the first story you would like to tell? I think I believe we decided it was your story first. Jessilyn Persson (01:04) Yes, I think we've shared some parts of this, but not all of it at some point in our journey. But back in 2017, you came home from work one day and you said, that's it. I maxed out, no more real estate for us. And my inner dialogue was like, mm-mm, nope, we still have room. And so you went to Saskatoon that weekend because you were going to check in on one of our properties there. and I did some mad Googling skills and I felt the real estate investment network group local to our community and I signed you up. And when you came home, you were not happy with me when I shared that what I did, because I did not get your permission. I just did it. But we'd already paid. So you begrudgingly went to the event. And what happened when you came home? Brian Persson (01:59) Yeah. And, and just so the audience knows, this is, this was the premier Canadian real estate networking group. ⁓ it was not a cheap signup. No, I think, I, I can't remember what the membership fee was, but there was a monthly three or $400. Yes. And in that three or $400, you, more or less get one meeting, like one, one very, very informative and, and like, you know, action packed meeting per month, but. You're paying three or $400 for that. you better, you be
E41
11 jun 2025
24:46

Zorya & Patrick Belanger: Navigating the Transition to Full Time Real Estate Investors

Episode Title 40 - Zorya & Patrick Belanger: Navigating the Transition to Full Time Real Estate Investors Episode Notes In this episode of the Life by Design podcast, hosts Jessilyn and Brian Persson interview Zorya and Patrick Belanger, a power couple who transitioned from engineering careers to successful real estate investors. They discuss their journey, the challenges they faced, and the mindset shifts that helped them grow their portfolio to 177 doors. The conversation emphasizes the importance of values, mentorship, and taking meaningful action in the pursuit of real estate success. Chapters 00:00 Introduction to Real Estate Investing Journey 03:07 Transition from Engineering to Real Estate 05:59 Challenges and Growth in Real Estate 12:07 Navigating the Entrepreneurial Shift 17:58 Values and Decision Making in Business 24:10 Advice for Aspiring Real Estate Investors Resources discussed in this episode: Zorya & Patrick’s website: https://brei.ca/ WE Invest: https://www.meetup.com/we-invest-edmonton/ Linked In: https://www.linkedin.com/in/zoryabelanger/ & https://www.linkedin.com/in/patrick-belanger/ Instagram: @zoryabelanger Books: Who Not How -- Contact Jessilyn and Brian Persson | Discover Life By Design: Website: weekendwealth.ca Instagram: weekend.wealth Facebook: Weekend Wealth Investments Linkedin: Weekend Wealth Investments -- Transcript Jessilyn & Brian Persson (00:02) Welcome to the life by design podcast with your host, Jessilyn and Brian Persson, where we help you build your wealth through real estate. Today. We're so excited to have a power couple on with us today. Zorya and Patrick, who are real estate investors also have two young boys, but have a background in engineering where they first met. I'm going to let them tell us a little bit more about themselves. Welcome Zorya and Patrick! Zorya & Patrick Belanger (00:34) Thanks for having us. Thanks a lot for having us. Yeah, we can get talk about ourselves quite a bit. where would you like to start? Yeah, we'll start with. Jessilyn & Brian Persson (00:40) Tell us, we know you're a real estate investor, so tell us what do you invest in and how do you help others when it comes to real estate? Zorya & Patrick Belanger (00:53) So yeah, we've been investing since 2013. We've invested in single-family homes, half-duplexes, garage suites, small multi-family, and more recently, larger multi-family that Zorya has been participating in and working on in the US. And we help others through a coaching program called Multi-Family Makeover. It's a program where we help basically investors make the transition from essentially single-family into multi-family. and all the steps that are necessary along the way. Jessilyn & Brian Persson (01:25) That's awesome. Now, we've known you for quite a few years now and you were both engineers, I think, when we first met you. And if I believe I'm correct, you've both stepped out of those careers and you're f
E40
28 may 2025
30:34

Real Estate Investing & Work-Life Balance

Episode Title 39 - Real Estate Investing & Work-Life Balance Episode Notes: In this episode of the Life By Design podcast, hosts Jessilyn and Brian Persson discuss the intersection of real estate investing and work-life balance. They explore their personal experiences and practical strategies for achieving financial goals while maintaining a fulfilling personal life. The conversation delves into the evolving definition of work-life balance, the impact of the gig economy, the benefits of remote work, and the importance of managing household responsibilities. They also address financial pressures in real estate investing, the guilt associated with parenting and work, and the significance of setting clear expectations and intentions in both personal and professional realms. Chapters 00:00 Introduction to Real Estate Investing and Work-Life Balance 01:01 Redefining Work-Life Balance 04:28 The Gig Economy and Flexibility 08:07 The Impact of Remote Work 15:06 Managing Household Responsibilities 21:44 Financial Pressures in Real Estate Investing 26:28 Guilt and Unrealistic Expectations 30:51 Key Takeaways and Conclusion Transcript Jessilyn (00:09) Welcome to Life By Design podcast where Jessilyn and Brian Persson from Weekend Wealth Investments. Are you struggling to align your financial goals or confidently invest in real estate? Brian (00:18) That's why we created this podcast to help you build your wealth through real estate. Visit weekendwealth.ca to take our quiz and discover your real estate investor profile. Let's create the life you deserve together. Jessilyn (00:33) Today we're going to talk about real estate investing and work-life balance. In this episode, we're going to explore our experiences with real estate investing and work-life balance because building wealth should feel attainable. So we're going to unpack our experiences and the practical strategies we use so you can grow your portfolio, protect your time, and have your investments support the life you want to live. So I'm going to roll right into this because the whole concept of work-life balance has been... in the media and around for quite a few years and I think that typical work-life balance is not actually achievable the way it's perceived in the media. And I say that and I've had a lot of people approach me over the last couple years talking about work-life balance and it's like, well actually there's work that sometimes takes away part of your life. There's times where there are stressful moments or deliverables do or tenants calling or things you need to fix and you have to deal with it. So you balance what you're doing in that moment. But then you know if you've worked extra time in a week or a month, you later take that time and put a little extra time into your family or your life. And you balance that in the moment as well. So as long as you're balancing what you're doing in any kind of given moment or day, and don't hold yourself rigid to life, work, balance, because if you're sitting there going, I got a clock out at four o'clock, I can't take any more calls for the rest of the day, I need life balance, and then a tenant calls, that's not reality. Brian (02:13) Yeah, if you're managing your own properties, it's definitely not reality. So I guess that's one of the things what we should define is what does sort of the general culture consider to be work-life balance? Is it nine to five and then you manage to leave your job at home or your job at your workplace? You know, what does it actually mean? In my opinion, think culturally, most people look at it as I work from nine to five, my job do
E39
14 may 2025
31:15

Angela Goodman on Money Mindset Blocks & Flow

Episode Title 38 - Money Mindset Blocks & Flow Episode Notes In this episode of the Life by Design podcast, hosts Jessilyn and Brian welcome Angela Goodman, a real estate investor and mindset coach. Angela shares her journey in real estate, the importance of understanding money blocks, and how childhood experiences shape financial decisions. She discusses the lessons learned from a significant financial loss and emphasizes the importance of building a reliable power team and networking in real estate. Angela also provides practical advice for aspiring investors, including the significance of starting small with savings and understanding market dynamics. Chapters00:00 Understanding Money Mindset and Blocks11:27 Lessons from Past Experiences21:17 Building a Power Team in Real Estate23:24 Final Thoughts and Future Projects -- Where you can find Angela:IG : @msangelagoodman @vvg_consulting @famoustoasteryashburn Web: www.valkyrieventuresgroup.com www.evolve-us.org famoustoastery.com/ft-stores/ashburn-va Contact Jessilyn and Brian Persson | Weekend Wealth Investments: Website: weekendwealth.ca Instagram: weekend.wealth Facebook: Weekend Wealth Investments Linkedin: Weekend Wealth Investments -- Transcript Jessilyn & Brian (00:09) Welcome to Life by Design podcast with Jessilyn and Brian, where we are your real estate investors and strategists helping you build your wealth by design. Today, we are honored to welcome our guest, Angela Goodman, and she's going to share with us what she does, why she invested in real estate, and how she can help others do it as well. Maybe not so much the real estate, but definitely around the mindset and the mind block. So welcome Angela. Thank you for joining us today. Angela Goodman (00:35) Thank you, Jessilyn and Brian for having me on. I am just honored to be here today. I have been in real estate as far as investing in it for about five or six years, aside from my own personal home. So I have some multifamily property and some other things. So it's definitely created some wealth for me, which has been great. And then nowadays I help other small business owners learn how to appropriately use their money in order to gain more assets. And then also in order to get rid of any financial blocks that they might have with the flow of money, whether it be tied to their sales, their income or their profitability. Jessilyn & Brian (01:10) Wonderful and how long have you been working with individuals helping with the money block? Because the money block sometimes it seems so simple but yet it's the one thing holding you back and people don't know how to uncover that. Angela Goodman (01:23) You know, it's funny, I started during COVID. So I have a restaurant that I also own. So it's a business I started back in 2016. And during COVID, I was helping other small business owners kind of pivot their business and understand how to best change given the pandemic. And so I started that way. So it was all about revenue generation, figuring out with them how to get top line money int
E38
30 abr 2025
25:19

Overestimating Your Time & Underestimating Your Value

Episode Title 37 - Overestimating Your Time & Underestimating Your Value Episode Notes In this episode of the Life by Design Podcast, Jessalyn and Brian discuss the common pitfalls in real estate investing, particularly the underestimation of time and costs associated with renovations and property management. They emphasize the importance of valuing one's time, the mental costs of DIY projects, and the benefits of hiring professionals. The conversation also touches on the significance of finding the right partners in real estate to complement one's skills and alleviate stress. Ultimately, the episode encourages listeners to measure and value their time effectively to enhance their real estate investing experience. Chapters 00:00 Intro: Overestimating Time and Underestimating Value 03:10 The Time Sink of Managing Renters 06:34 The Cost of DIY Maintenance 09:26 Valuing Your Time in Real Estate 12:17 The Mental Cost of DIY 15:21 Finding the Right Partners in Real Estate 18:19 Measuring Your Time and Value 26:33 Outro Resources discussed in this episode: Discover Your Investor DNA Quiz Dan Martell: Buy Back Your Time -- Contact Jessilyn and Brian Persson | Discover Life By Design: Website: weekendwealth.ca Instagram: weekend.wealth Facebook: Weekend Wealth Investments Linkedin: Weekend Wealth Investments -- Transcript Jessilyn (00:10) Welcome to the Life by Design Podcast with Jessalyn and Brian, your real estate investors and strategists to help you build your wealth. DiscoverLifeByDesign.ca has a quiz for you to see what kind of a real estate investor are you. Today's topic we're going to be talking about overestimating your time and underestimating your value. So Brian did you want to kind of intro into why we wanted to go into this topic? Brian (00:36) Because every real estate investor does it. They always underestimate the amount of time and they always don't include their own true value into the situation. Jessilyn (00:49) So when you say overestimate your time, do you mean like, I'm gonna buy a property, I get the keys, it's not all just smooth sailing from there? Brian (00:57) No, no, not at all. So we're not fix and flippers, but fix and flip is like the most kind of typical example of where your time gets overestimated. And the way that it looks is like, think, you you buy a property, it's going to take three to six months to renovate and it ends up taking nine or 12 and you have to carry all those costs throughout the nine or 12 months, not just like the renovation costs, but like your holding costs, the interest on whatever you're paying. for the loan and everything else, like utilities and insurance, everything. So yeah, typical super simple example of like a way that real estate can like vastly underestimate the time that it takes. Jessilyn (01:40) Yes, I do remember because we obviously invest in sweated properties as we've discussed before. But two of those that we bought were not turnkey. And so we had to have the basements renovated. And some of those took longer than we had anticipated. so of course, like you said, we had to hold it for two months longer for the holding costs, not to mention the investment costs bec
E37
16 abr 2025
26:39
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