Jessilyn and Brian Persson discuss the next step in the Riches, Relationships, and Real Estate journey: setting goals. Success comes from setting clear, specific goals rather than lofty ideas or vague dreams. By defining step-by-step objectives, you can progress toward your larger ambitions. If your goal is to be rich, break it down into a specific figure and reverse-engineer the steps needed to achieve it. Through their own journey, Jessilyn and Brian have identified three key takeaways for goal-setting success:

1. Start with the end in mind
2. Ensure goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound)
3. Take action

Jessilyn and Brian explain what a SMART goal is, providing examples from their steadily growing business and real estate portfolio. They demonstrate how each step of a SMART goal sh ...