Episode 10: Hot 2023 social media trends you should be aware of (if you aren’t already doing it!)

TODAY'S SHOW: I’m sure you can feel it… things are CHANGING over here on social media. And it isn’t getting any easier getting business, clients, and leads in a world where algorithms are literally changing every day. How can you stay on top of this ever changing world of social media to create leverage and sales for your business? In this episode, we cover the HOTTEST trends in 2023, and share what it means for your business:

• #1 People are sick of impersonal “over commercialised” and “over salesy”brands
• What to do: Connect by sharing your own personal story (chat GPT ain’t got nothin on this) and , engage with your audience, don’t ignore them! (seems obvious but idk why literally no one is doing it).

• #2 People are done with shallow sales and people trying to “make the next dollar” online. Done and over are days of “value” adding by sharing 5 tips and 10 mistakes
• What to do: Build Community and Connection. Show that you CARE by over-delivering… and most importantly, you gotta show that you believe it.

• #3 Paid ads are becoming prohibitively difficult. Not only are they more and more expensive, the reach gets lower for every dollar you spend.
• What to do: Focus on building a genuine connection with your community and audience. Something nobody can ever replace and they only feel with you… spend time studying how social media systems work.

• #4 Your audience’s attention span is getting shorter.
• What to do: Speak directly to them and give them quality, depth. This instantly answers the question in their head “why should I care/ listen to you?” and gives them a reason to stay.

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