In this episode, Jon Escueta, owner of City Cuts Barbershop, shares how a simple vision in Kutztown, Pennsylvania grew into a movement that blends business and community impact. Jon discusses the challenges of building a family-focused barbershop, the importance of mentorship and systems, and the pride behind initiatives like Books by Kids. He also reveals City Cuts’ newest venture — a facial moisturizer — and his mission to create pathways for the next generation of barbers through training and apprenticeship programs.