Branding, Basics & Building KLAY...

Branding, Basics & Building KLAYD with Paula Anselmi

Let's Get Ugly por Trishna and Disha Daswaney
T4 · E7
26 mar 2026
27:14

Notas del episodio

Join Trishna and Disha in the studio for an interview with Paula Anselmi (@paulaanselmi), CEO of KLAYD (@the.klayd). Paula opens up about her journey from Indonesia to building a fashion brand rooted in elevated basics, with subtle cultural references woven into the branding. She shares what it really takes to start from scratch in a new city, her approach to hiring, and how she stayed motivated while navigating the realities of building a business. The girls get into cultural identity, global ambition, and the challenges of being a founder today. Smart, driven and refreshingly honest. If you want to build your own brand this founder story is for you.

Want more check?! Check out our special video edition of the episode at https://www.youtube.com/@letsgetugly

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Stylist: Sofia Lai

Hair Stylist: Yezi Yun

Palabras clave

fashion podcast
lifestyle podcast
London life
marketing trends
guerilla marketing
internet culture
client relationships
living abroad experiences
entrepreneurial life
working with family

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