Cody Barbo, co-founder and CEO of Trust & Will, built a company solving a problem most people avoid until it is too late. What started as a coffee conversation about crypto and estate planning in 2017 now serves over 1.3 million families. Cody opens up about the messy realities of scaling a startup, from getting pushed out of his previous company to building a co-founder relationship that has lasted eight and a half years. The conversation covers brand building in an uncomfortable category, knowing when to let good people go, and why focus is the most underrated competitive advantage a founder can have. #LED301 #LeadershipWithEd #TrustAndWill #FounderMindset #BuildToScale Follow & Subscribe: https://www.youtube.com/@LeadershipWithEd/videos ...