What does the field sales rep actually deliver in a market where buyers research with AI before they engage? Lonnie Power, Customer Business Manager at Heilind Electronics, joins Sannah Vinding to talk about how the role has shifted from information delivery to translation, bridging, and problem solving.

Lonnie has spent close to three decades inside the electronics industry, working both the supplier and distribution sides of the table. He talks about why AI is a powerful tool but not a replacement, why it answers confidently whether the answer is ...