Notas del episodio
In this episode of The Leaders in Talent Podcast, we welcome Alex Her, a global employer branding leader and co-founder of the EB Space community. Alex shares his expertise on the importance of employer branding, strategies for engaging employees as ambassadors, and how to measure the return on investment (ROI).
Alex discusses building a sustainable employer brand, navigating changes in a post-pandemic world, and utilizing tools like AI to enhance content creation. Tune in for valuable insights on creating an authentic employer brand that resonates with both current and potential employees.
Timecodes:
00:58 Welcome to The Leaders in Talent Podcast
01:10 Meet Alex Her: Employer Branding Leader
03:02 The Importance of Employer Branding
07:32 Measuring ROI in Employer Branding
11:16 Tools and Technology for Employer Branding
12:34 Revisiting and Evolving Employer Branding
15:41 Signs Your Employer Branding Needs a Refresh
18:09 The Evolution of Employer Branding
18:34 Integrating EVP with Company Values
19:51 Employee Advocacy Programs
21:54 Motivating Employee Participation
23:36 Impact of Employer Branding on Retention
24:37 The Role of AI in Employer Branding
27:13 Convincing Executives to Invest in Employer Branding
29:19 Admiring Successful Employer Brands
30:44 Connecting with Alex on Social Media
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Connect with us on LinkedIn: https://www.linkedin.com/company/matchr/
Get in touch with us: https://www.matchr.io/who-we-are/contact/
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Connect with Alex Her: https://www.linkedin.com/in/alexher/
Connect with Adriaan Kolff: https://www.linkedin.com/in/adriaankolff/
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RSS feed: https://media.rss.com/leaders-in-talent/feed.xml
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