EMAC Regional 2021 Podcast
Temporada 1
Gamified tasks as a tool to enhance the results of the creative development marketing research
The perceived credibility of an Instagram virtual influencer
Digital Natives under the Microscope
por Kozminski University
If you are interested in gamification and how it can be used in marketing research, listen to the fifth episode of the podcast, in which Michał Ścibor-Rylski, Ph.D., author of paper accepted at EMAC Regional 2021 conference in an interview with Jolanta Tkaczyk, Ph.D.. will present the results of his research contained in the article “Gamified tasks as a tool to enhance the results of the creative development marketing research in offline and online environment”.
Dagmara Plata-Alf, co-author of the paper “Real or not, doesn’t matter, as long as you are hot - exploring the perceived credibility of an Instagram virtual influencer” in an interview with Jolanta Tkaczyk PhD. presents the concept of virtual influencer and explains whether real influencers should start to worry about their position.
Piotr Kwiatek, Ph.D., co-author of the article "Digital Natives under the Microscope: Social Media Entrepreneurial Intention and Capacity", in an interview with Jolanta Tkaczyk presents the concept of marketing generations and the idea of digital natives, and answers the question why millennials in the Middle East and North Africa (MENA) region are the most disruptive consumers, learners, and citizens.
Ewa Kiczmachowska, Ph.D., author of the paper Revenue management practices in peer-to-peer accommodation: a case of Airbnb, presented during the EMAC Regional 2021 conference in an interview with Jolanta Tkaczyk, Ph.D. presents the idea of peer to peer accommodation and revenue management, as well as the results of her research conducted using data obtained from Airbnb.
Marcin Awdziej, Ph.D., who was a co-author of a paper presented during emac regional 2021 conference in Warsaw, organized by Kozminski University, in an interview with Jolanta Tkaczyk, Ph.D., talks about research on product placement in the context of VR, where the idea for the research came from, what the results were obtained and whether they can be used in practice.