How Gamification Can Improve CSR Communication Effectiveness
EMAC Regional 2021 Podcast por Kozminski University
T1 · E6
21 feb 2022
20:37
Notas del episodio
Filip Wójcik author of paper presented during EMAC Regional 2021 conference
“Helping Dwight – how gamification can improve CSR communication effectiveness?” in an interview with Jolanta Tkaczyk PhD presents his research results and discusses the methods of gamification in the context of CSR communication.
Palabras clave
marketing
emac
research
markets
gamification
csr
communication