If you’re picking a name or logo for your business or product or using one you’re not sure is clear to use, you might be standing at a crossroads, unsure of what to do: keep going full steam ahead with that clever name you love, or hit pause until you’re sure you’re not infringing on someone else’s trademark?

This decision isn’t just about branding. It could make or break your business.

With my apologies to Iggy Pop and The Stooges, let me tell you how to save your business’ soul with a proper, thorough trademark clearance search done by an experienced trademark attorney, especially before printing packaging, launching your website, or investing in social media ads.

Here's what I cover in this video:

1. Look Out Honey, 'Cause I’m Using Technology to Do a Proper Trademark Clearance Search

2. Don’t Search and Destroy:  ...