Every designer has 𝘵𝘩𝘢𝘵 project. The one you know is brilliant. The one the client says they love. The one that dies anyway.

In this episode of 𝗞𝗶𝗹𝗹𝗲𝗱 𝗶𝗻 𝗖𝗼𝗻𝗰𝗲𝗽𝘁, we investigate the murder of a luxury real estate brand that spiraled from strategic clarity into total identity chaos — complete with target audience whiplash, endless revisions, ghosting, and a shocking final twist.

After crafting what he believed was the 𝗯𝗲𝘀𝘁 𝗹𝗼𝗴𝗼 𝗼𝗳 𝗵𝗶𝘀 𝗰𝗮𝗿𝗲𝗲𝗿, our guest watched the client abandon the project… only to later launch a suspiciously similar brand without him.

This is a story about what happens when clients don’t know who they are — and creatives are forced to become therapists, strategists, and mind readers just to survive the process.

If you’re a designer, 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿, 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿 ...