Is it possible to have a premium "night out" in the PNW without the proof-point?

In this episode of Keys to the PNW, we’re stepping inside the stunning, emerald-velvet world of Urban River Spirits in downtown Hillsboro, Oregon. Founders Michelle and Jackie Garner join us to share their incredible journey from "scrappy" farmers market beginnings to opening one of the region's most talked-about zero-proof lounges.

We dive deep into the art of mindful mixology, the challenges of being a woman-owned business in the craft beverage industry, and why they chose the Tualatin Valley as the home for their "sober-curious" revolution. Whether you’re a cocktail connoisseur or just looking for a better way to gather, this episode unlocks the secret to high-spirit, no-proof hospitality.

In this episode, we discuss:

The "Easter Spark"  ...