Niche vs Point of View: How to Stand Out With a Digital Product When Everyone Teaches the Same Thing

Everyone tells you to niche down. Pick a category, narrow your audience, stay in your lane. But if you've ever wondered why two people can teach the exact same skill and only one of them builds a real following, this episode is for you.

Trish breaks down the difference between a niche and a narrative, and why knowing your point of view matters more than narrowing your topic.

This episode builds directly on the "You Are the Niche" episode, going one layer deeper into what actually makes people choose you over everyone else covering the same ground.

Inside the episode:

• Why narrowing your category further and further usually backfires, and how you can end up disappearing instead of standing out
• What a narrative actually is, and why the content creators you follow are rarely the only ones covering their topic
• A resume-writing example that shows the difference between building a template and building a following
• Why taking a side is what makes a brand memorable, illustrated through two very different marketing agencies
• Trish's own story of learning to know the rules before deciding which ones to break, starting in art school and carrying into her corporate training career
• How studying what's already working in your space can be useful research instead of a copy-paste trap

"A category is not a reason to choose you."

Resources:

• Listen to: "You Are the Niche" episode: https://rss.com/podcasts/just-a-number-show/2958588
• Book your free call: https://calendly.com/tlccreative/free-clarity-call
• TLC Digital Dashboard: https://www.tlc-creative.com/tlcdigitaldashboard
• Questions? Email trish@tlc-creative.com

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