Does Force Free Dog Training Need a Makeover?

Only 8-10% of dog owners/guardians in the U.S. have or will use professional dog training services. That means dog trainers on social media will be the only dog trainers they actually see, hear and learn from. As a rewards-based dog trainer, what kind of information are you putting out? Further, how are you addressing not only the public, but other professionals in the field as well? Are you being a positive image or a negative one?