Compass Conversations host Jared Klein sits down with Felipe Hernandez, Head of Compass Luxury, to discuss luxury branding, visual consistency, property storytelling, high-end marketing, targeted audiences, and the importance of treating every listing with care.

Felipe shares how his background with brands like Ralph Lauren, Calvin Klein, Corcoran Sunshine Group, and TOMS shaped the way he thinks about real estate marketing and luxury client service.

Key Takeaways

1. Know the Buyer Avatar

Felipe explains that strong marketing starts with knowing exactly who the property is for. Agents should think about the buyer’s lifestyle, interests, travel habits, family needs, and where they spend their time.

1. Keep Branding Consistent

Luxury brands do not change their identity every time they launch a new ...