I'm at https://james.crid.land

Music by Ignite Jingles

Transcript:

A look at a new London radio station

 

I talk a lot about making the most of your radio station’s content.

 

The tyranny of the transmitter - something that needs feeding 24 hours a day - means that historically we’re not that good, as an industry, making sure that we capture and re-use our content in other ways.

 

Much of what we do in radio is informed by our history and tradition, rather than what’s right for today’s program-making. Live radio is one of those things - in the 1920s and 1930s, it was the only way to make great radio. These days, far too much of radio is lazy live content rather than well-polished audio.

 

So it’s fun, then, to take a  ...