Transcript:

 

Learning radio’s future from NPR

 

NPR’s audience is up.

 

“The average weekly broadcast audiences of the top 20 NPR member stations continue to grow — from 8.7 million in 2015 to 11.2 million last year”, says an article in NiemanLab. They’re on record highs in terms of total audience.

 

NPR’s mobile apps are growing in use, too; and paid station membership - part of NPR’s funding - is also increasing, as is revenue overall.

 

Broadcast radio  ...